Hindustan Uniliver to drop Fair from Fair & Lovely

New Delhi,25/6: After receiving massive backlash, the Indian arm of global consumer giant Unilever has decided to drop Fair word from its brand Fair & Lovely which will be a major rebranding in recent times. They will also not use the words ‘fairness’, ‘whitening’ & ‘lightening’ from products. They will also embrace a more inclusive vision of beauty.

We’re committed to a skin care portfolio that's inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name.https://t.co/W3tHn6dHqE

— Unilever #StaySafe (@Unilever) June 25, 2020